FETCH to receive a $5,000 check from GOOGLE!
FETCH a Cure and Team of James Madison University Marketing Students Named Global Winner and Social Impact Winner in Google Marketing Challenge
Student teams from around the world competed in this year’s Google Online Marketing Challenge, an internationally renowned marketing competition in which students run live campaigns for real clients. A team of James Madison University students selected Richmond non-profit, FETCH a Cure as their partner for the challenge with the goal to build awareness for FETCH and construct an online marketing campaign using Google AdWords, Google Analytics, and Google+ that is socially conscious and engages the community.
FETCH was chosen by the team after Brian Forrester, owner of Richmond based Dynamic Web Solutions and FETCH a Cure board member, was a guest speaker in Dr. Theresa Clarke’s class. Clarke, marketing professor in the JMU College of Business says, “It ended up being a perfect fit because this team really wanted to make a meaningful difference for their client’s online marketing efforts. Brian was a true angel for my students because he helped make the connection between JMU and FETCH a Cure.”
The JMU team – Ashleigh Rojanavongse, Rachel Lam, Lauren Hale and Kaci Lassiter – was named the AdWords Business Global Winner, the competition’s top honor, by beating over 2,500 teams from around the world. In addition to the top honor, they also received the third place award in the Social Impact portion of the Challenge, which evaluates the quality of each team’s campaign as well as their chosen non-profit organization’s impact in the larger community. Because of this recognition, FETCH a Cure will receive a $5000 donation from Google.
FETCH a Cure will use the $5,000 award to continue to educate pet owners about cancer in companion animals and to help families cover the cost of treatments for pets who have been diagnosed with cancer. Robin Moncol, Director of Development for FETCH a Cure, says, “To receive global awareness and a financial award from Google for FETCH a Cure is beyond impactful for our organization. We cannot thank the students, Dr. Clarke and Brian Forrester enough for their hard work, dedication and commitment to making a difference in the lives of pets and families in our community.”